Logo Design / Custom Logotype
Branding / Full Visual Identity Design
Creative Direction / Campaigns
Art Direction / Website Design
Editorial Design / Books / Magazines
Packaging Design / Invites
Whitney Waddell is a Creative Director and Designer working independently in Richmond, VA.
She specializes in typography-driven branding, editorial design and art direction. With a keen eye for detail and unlimited creativity, she is known for her ability to bring ideas to life, through collaborative, thoughtful, imaginative, colorful, and engaging designs- bringing tactile sensibilities into print and digital experiences.
With experience across a vast range of industries including music, beauty, food & beverage, hospitality, luxury, hunt & shoot, the great outdoors, military, and publishing, she has had the opportunity to work with clients and colleagues such as Filson, Under Armor, Carhartt, Bushnell, Primos, Browning, Jack Daniels, Sarah Hay Jewelry, Ashbourne Farms, Eagle Industries, Rice University, Macy's, The Brinton Museum, McCoury Music, and more.